SEO SEM | What’s the difference?

SEO (Search Engine Optimization) & SEM (Search Engine Marketing) are not the same. SEO is the art of optimizing the websites code, content and structure for optimal results in the SERPs (Search Engines Results Page), while SEM, is active marketing of that (hopefully optimized) content.

SEO is a long reward system, if it provides rewards at all. Simply optimizing the website is useless if no one see’s it. While the search engine may “grade” your optimization quality, in the end you still need people to see it. Search engines do not present the most optimized site, search engines present the best search result.

SEM, is also bolstered by SEO. Your online marketing is cheaper and more effective on an optimized site. This is how we achieve industry leading PPC pricing in every market sector we have ever entered. Perfect SEO creates ultra-efficient SEM.

Be wary of firms that specialize in one segment or another - especially Pay Per Click (PPC) agencies that do not optimize the website. PPC results are solely dependent on your website optimization and user metrics.
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